What Is Your Social Media Impact?
Welcome to the Social Media Maturity Quiz from Tribal Impact - a fun and interactive way to discover the impact of your professional brand on social media.  There are up to 20 questions and the quiz takes approximately 10 minutes to complete - just enough time to drink a cup of coffee! 

Quick tip:  Some people find it easier to have two browser sessions open at the same time - one to answer the questions and one to find the answers (don't worry, we'll tell you where to find them).  

At the end of the quiz we'll give you some recommendations on how you can move your professional brand to the next maturity stage.  Ready to begin?  Press start and have fun.
Start
 
Do you have a LinkedIn account? *

     
 
How many LinkedIn Connections do you have? *

Find your total number of connections by selecting "My Network" and "Connections".  Your total number will be shown towards the top of the window as shown below.

 
Approximately, how many LinkedIn connections have you made in the last month? *

You don't need to be exact here - just select what you feel closely represents the real number.

 
Which option best describes your LinkedIn profile photograph? *


 
How many media elements (images, documents, videos) have you added to enhance your LinkedIn profile? *

Media elements can include video, images, articles, presentations etc.  These elements can be added to various sections of your profile as a more visual way to share your experience and expertise.

 
How many LinkedIn recommendations have you received? *

A recommendation is a comment written by a LinkedIn member to recognise or commend a colleague.  You can view your Recommendations by selecting Profile, Edit Profile and scrolling down until you find the Recommendations section.  Simply total up the number you have.

 
Approximately how often do you post (updates, discussion, comments and blog posts) to LinkedIn? *

To find a list of your latest updates select Edit Profile from the Profile drop down menu.  Select the arrow to the right of the View Profile As button and View Recent Activity.  Here you will see a list of posts that you have liked, commented on and shared in the last 20 days.  Count up the posts that you have shared.

 
How often do you send a LinkedIn message to your connections about a promotion, work anniversary, news mention or birthday? *


 
How many LinkedIn groups do you belong to? *

To find the list of LinkedIn Groups that you are currently a member of, select Groups from the Interests drop down menu and select My Groups.  You can join up to 50 groups on LinkedIn.

 
How often do you review the "Who's viewed my profile" section on LinkedIn? *

This page can be found by selecting Who's Viewed Your Profile under the Profile 
drop down menu.   Here you will find a list of your most recent profile viewers.

 
What is your LinkedIn SSI (Social Selling Index) score? *

The LinkedIn SSI  is a score out of 100 that measures your activity levels on LinkedIn addressing four areas including your professional brand, connecting with the right people, engaging with insights and building relationships.   To find out your score go to https://www.linkedin.com/sales/ssi

 
Do you have a Twitter account? *

     
 
How many people are following you on Twitter? *

To find out how many people are following you on Twitter, go to your account and view the metrics along the top of your profile.

 
Which option best describes your Twitter profile photograph? *


 
How many new Twitter followers have you gained in the last month? *

To find out how many Twitter followers you gained in the last month, go to https://analytics.twitter.com/, scroll down to the last month and you will find New Followers in the metric summary column on the right hand side.

 
What is your Twitter engagement rate? *

Your Twitter engagement rate is a measure of how many interactions (likes, retweets etc) are received for each Tweet.  It is an indication of how well you interact and engage with your audience.

To find your Twitter Engagement Rate go to https://analytics.twitter.com and select Tweets from the menu across the top.  You will find your Engagement Rate under the Engagements section on the right hand side.

 
Approximately how often do you engage with other people on Twitter? *

Engaging on Twitter can include retweeting, replying, liking, @mentions and following.  No need to be exact - just provide a best guess based on your recent activity levels.

 
Approximately how often do you share content with your community on Twitter? *

This can include articles, images, quotes - any original content that you have found/curated yourself and shared with your Twitter community.  No need to be exact - just provide a best guess based on your recent activity levels.

 
How many times have you been listed on Twitter? *

A Twitter List is a curated group of Twitter accounts.  People use lists to categorise the people they follow.  To see if you have been listed on Twitter select Lists from the menu across the top and then select Member Of.  This will show you all of the lists that you have been added to by others.

 
Do you create your own content? *

This can include blogging, podcasting, video streaming, infographics etc.  - any original content sharing your professional opinions and expertise with your audience.

 
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You are an Inactive on the Tribal Impact Social Media Maturity Model.

According to the answers you gave, we believe you’re Inactive.  This is not unusual.  A majority of people completing this quiz fall into this category.  Inactives are likely to have completed their LinkedIn profile using their curriculum vitae (CV) and organically grown their network as a result of accepting LinkedIn invitations from others.

As an Inactive, consider revamping your LinkedIn profile.  Complete all the necessary fields in your profile that will help you reach LinkedIn All-Star status and keyword optimise key sections to reflect the professional brand you want to build.  You should then focus on growing your core network so that you establish a foundation for growing your professional brand in the future.  Find and invite people that you’ve worked with in the past, people you went to college with, even friends and family.

If you want to learn how you can advance your professional brand then you may be interested in the Tribal Impact SocialApprentice Course.
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You are a Networker on the Tribal Impact Social Media Maturity Model.

According to the answers you gave, we believe you’re a Networker.  Networkers typically have built their core network over time including people they work with (past and present), friends and family.  They are likely to have completed their LinkedIn profile using their curriculum vitae (CV) and may not have updated it for some time.

As a Networker, consider revamping your LinkedIn profile to focus more on your reputation rather than your resume.  Complete all the necessary fields in your profile that will help you reach LinkedIn All-Star status and keyword optimise key sections to reflect the professional brand you want to build.  Once you have done this, consider activating your network by engaging with content on LinkedIn and sharing content with your network on a regular basis. 

If you want to learn how you can advance your professional brand then you may be interested in the Tribal Impact SocialApprentice Course.  

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You are a Connector on the Tribal Impact Social Media Maturity Model.

According to the answers you gave, we believe you’re a Connector.  Connectors are natural networkers.   They build and nurture relationships easily and understand the value of facilitating connections across their network.  Connectors have invested a lot of time in establishing their network yet are relying on offline relationships to maintain the relationships.

As a Connector, it’s relatively easy to start driving more value from the network by shifting some of the offline relationship management work online.  By regularly engaging and sharing relevant content with your network, you can establish front-of-mind status with them without relying on time consuming offline activities.  This is perfect for sales people who want to move adopt a more social selling approach.

If you want to learn how you can advance your professional brand then you may be interested in the Tribal Impact SocialApprentice Course.  

Want this quiz for your business? Get in touch...
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You are a Participator on the Tribal Impact Social Media Maturity Model.

According to the answers you gave, we believe you’re a Participator.  Participators tend to show a stronger level of social activity compare to Inactives.  They enjoy participating and engaging with others and appreciate the value that comes with activating their professional brand online.  Some participators may be a unclear around their professional brand strategy and have got to this stage through curiosity and experiment.   

As a Participator, consider focusing your professional brand strategy by revisiting your LinkedIn profile making sure it’s keyword optimised around the areas of expertise that define you.  You’re already sharing and engaging with others so focus your effort where it supports your wider brand strategy.  Once you have done this, consider growing your core network by inviting people you already know on LinkedIn.  As someone who is already socially active, consider participating in 2-3 LinkedIn Groups or Twitter Chats where you can meet new people and grow your network further.

If you want to learn how you can advance your professional brand then you may be interested in the Tribal Impact SocialExpert Course.  

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You are a Broadcaster on the Tribal Impact Social Media Maturity Model.

According to the answers you gave, we believe you’re a Broadcaster.  Broadcasters have established a healthy core network of 1st level connections and have advanced their LinkedIn profiles beyond a static resume to be a profile that is written with reputation in mind.  Broadcasters have also made the bold step to start activating their network by engaging with content their network is sharing or sharing content with their network themselves or both.

Broadcasters are in a great position to maintain a good level of social presence with little effort and many people are happy to remain at this stage.  However, some Broadcasters are interested to move to the next level of social maturity by differentiating their brand by sharing their opinions and expertise.

Consider advancing your level of social activity by creating content and sharing your expertise e.g. blogs, podcasts or video series.   You may also want to consider moving your professional brand into other social platforms (e.g. Twitter) depending on where your target audience are most active.   Furthermore, consider building your network beyond your core 1st degree connections so that you connect with people beyond your immediate sphere of relationships.

If you want to learn how you can advance your professional brand then you may be interested in the Tribal Impact SocialExpert Course.  

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You are a Collaborator on the Tribal Impact Social Media Maturity Model.

According to the answers you gave, we believe you’re a Collaborator.  Collaborators invest a lot of time and effort in building, maintaining and deepening a strong network.   What sets Collaborators apart from a Connectors is that they have started to activate their network.  They regularly engage with others and share with others.  Experienced Collaborators listen to their community closely and use that insight to tailor their approach.   

As a Collaborator, you’re in a good position to increase your influence by sharing your opinions and developing a position of thought leadership - possibly influence.  Consider advancing your level of social activity by creating content and sharing your expertise e.g. blogs, podcasts or video series.  Use the insight you gain from your community to create relevant content around your area of expertise.

You may also want to consider moving your professional brand into other social platforms (e.g. Twitter) depending on where your target audience are most active. 

If you want to learn how you can advance your professional brand then you may be interested in the Tribal Impact SocialExpert Course.  

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You are an Enthusiast on the Tribal Impact Social Media Maturity Model.

According to the answers you gave, we believe you’re an Enthusiast.  Enthusiasts are very highly active on social media and regularly engage, share and even create their own content on multiple social platforms.  Typically self taught and motivated by curiosity, Enthusiasts may manage their social media presence in an ad hoc, less structured way.  With a little guidance and support, this audience can channel their enthusiasm in a direction that will strengthen their professional brand.

Consider going back to basics to understand who your target audience is and your objective for being active on social media. Do you want to strengthen relationships with customers?  Do you want to become a known expert in your field of expertise?  What is the motivation behind your activity.  Build your core network by inviting people you already know on LinkedIn.  Then start focusing on communities where your target audience is already active.  

If you want to learn how you can advance your professional brand then you may be interested in the Tribal Impact SocialMaster Course.  

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You are a Thought Leader on the Tribal Impact Social Media Maturity Model.

According to the answers you gave, we believe you’re a Thought Leader.  Thought Leaders have a balanced approach to LinkedIn.  They regularly share content with their networks, engage with content from others and even create their own content.   They have established a good profile within their circle of connections and are likely to referred to others, invited to speak at conferences and seen as an evangelist.

As a Thought Leader, consider growing your network so that your activity level is amplified to wider audiences.  You may also want to explore re-purposing your content into other platforms so that you extend the reach of your existing content to audiences present on other platforms.  Consider pod-casting (reading and recording your blog posts as audio files), video blogging or even converting your blogs into Slideshare presentations that you can embed into your LinkedIn profile.

If you want to learn how you can advance your professional brand then you may be interested in the Tribal Impact SocialMaster Course.  

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You are an Influencer on the Tribal Impact Social Media Maturity Model.  

According to the answers you gave, we believe you’re an Influencer.  Influencers are people who invest a lot of effort in building relationships, imparting their knowledge and creating value for their community.  They regularly share content, engage with others and turn their own opinions and thoughts into unique content.  They are often active on more than one social platform and have established a loyal following.  Influence isn’t something an Influencer strives for – it tends to be a by-product of their passion for a topic.  Influencers are typically invited to speak at conferences or referred to customers.

As an Influencer, you’re in a great position to further increase your impact by tailoring your professional brand strategy and optimising your online social presence.  Consider taking your professional brand further by creating a digital marketing plan e.g. re-purposing your existing content into new formats, reaching out to influencers who share your passion, create substantial content offers that people can download.

If you want to learn how you can advance your professional brand then you may be interested in the Tribal Impact SocialMaster Course.  

Want this quiz for your business? Get in touch...
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